NSAA's Conversion Cup goes to Sky Tavern

NSAA's Conversion Cup goes to Sky Tavern

  • Wednesday, 3rd November, 2021
  • 15:59pm
Sky Tavern wins the National Ski Areas Association
Conversion Cup for 2021, the most prestigious award for any ski area.
What is conversion? Conversion is simply the process of turning beginner skiers and riders into repeat customers, and ultimately lifelong enthusiasts of the sport. With this, NSAA has developed the Conversion Cup Challenge, a competition among member ski areas that closely aligns with the industry's overall goals to grow the sport.
NSAA's Conversion Cup Challenge is designed as a way to pique competition among member ski areas and recognize those who make significant efforts to boost skier and snowboarder conversion rates. As part of the competition, applicants must provide a detailed overview of their program designed specifically to increase skier and rider conversion rates.
Congratulations to the 2021 Conversion Cup Finalists
·       Big SNOW American Dream, NH
o   For its dedication to improving accessibility and capitalizing on its unique location, Big SNOW American Dream was selected as a finalist for the Conversion Cup.
·       Crystal Mountain, MI
o   For its focus on the community and commitment to every newcomer's current and future experience, Crystal Mountain was tapped as an NSAA Conversion Cup finalist.
·       Winner: Sky Tavern, NV
o   For its devotion to teaching local youth the sport of skiing & riding, and resort mission to support those who would like to experience snowsports, this volunteer-run nonprofit ski hill was selected as the deserving winner of the 2020/21 Conversion Cup.
Some parameters judges look for when making their selections:
·       Increase in Level 1 lesson volumes
·       Level 1 lesson volumes in relation to total skier and snowboarder visits
·       The quantifiable success of multi-lesson packages
·       Season-to-date sales data on specific learn-to packages designed to drive repeat visitation
·       Overall data collection capabilities and sophistication
·       Marketing ingenuity, creativity, use of new media, etc.
Sky Tavern is the only nonprofit, volunteer-staffed ski area to win the Cup. Previous finalists and winners include some of the largest and most famous resorts in the US and Canada. This is a huge honor that speaks to the quality of instruction and the passion of Sky Tavern volunteers. This belongs to all that have been part of the process of teaching snowsports for over 70 years at Sky Tavern. There is a no bigger award!
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The Winter

Sky Tavern The Winter

The ultimate goal of Sky Tavern is to get kids and families outside together, learning, sharing and enjoying a sport for life.

The Summer

Sky Tavern The Summer

In addition to the development of Sky Tavern cycling infrastructure, we are focused on our connector trail to the Tamarack Lake Connector (TLT) from the Sky Tavern base area.

The Lodge

Sky Tavern The Lodge

Located on the Mt. Rose Highway, 30 minutes from Reno is the oldest non-profit ski and snowboard training facility in America. Rich with history and charm, since 1948, the lodge is fully functional and able to provide the most memerable experiences.

The Mission

Sky Tavern is a nonprofit regional center providing exceptional summer & winter outdoor sports training, competitions, recreation & events accessible to all.

The Vision

Sky Tavern is a community asset that promotes a child's growth & success through exposure to outdoor sports and recreation, no matter the personal challenges.

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